ALIEN_ACQUISITION
// MOONPIE
Alien
Acquisition.
Forget Gen Z: we’re marketing to ALIENS now
After sworn congressional testimony that proves extraterrestrials are in fact on our planet, MoonPie asked an important question: “How do we sell ‘em snack cakes?” So we consulted actual alien experts and created a global advertising campaign exclusively targeting and selling MoonPies to the aliens living on Earth.
It’s been called the most ambitious attempt at alien and/or marketing communication in human history.
WHY MOONPIE is running ads only aliens can read
// ADAGE
MOONPIE Becomes the First Brand to Advertise to Aliens in Global Campaign from Tombras
// LLB ONLINE
THIS is completely serious.
// USA TODAY
Global
Reach.
A website just for aliens.
Credits.
CREATIVES // Scott McIntosh, Matt Butler
CREATIVE_DIRECTOR // Patrick Tice, Morgan McLees
CCO // Jeff Benjamin
AGENCY // Tombras