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THE_ARBISTA
// ARBY'S
The
Arbista.
Oh no. We thought the reason everyone was going to Starbucks for their afternoon coffee was because they liked being treated like sh*t by pretentious baristas… so we got Trevor Wallace to be our Arbista to make Arby's Jamocha Shakes: a coffee shake without any of the coffee nonsense.
This was a huge mistake.
We shot and designed paid statics to push against everything that makes other coffee shops awful (which are things you’ll never have to deal with Jamocha Shake).
Credits.
CREATIVES // Scott McIntosh, Matt Butler
CREATIVE_DIRECTOR // Patrick Tice, Morgan McLees
CCO // Avi Baliga
AGENCY // Tombras
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