Steak-umm tasked us with launching their new product line of cuban-sstyle and korean-bbq flavored frozen pork steaks. We tried so hard to get it called PORK-UMM. No luck.

We designed the new packaging, including planning the recipes and photography that was featured on both boxes, and then launched it on social. 

People apparently hated it, though, and PORK-UMM lasted only about 8 months on shelves before Steak-umm killed it. 

I thought we killed the photography though.