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YOUR_HAIRS_PEAK
// SCHWARZKOPF
Your Hair's
Peak.
THE EUPHORIA OF SALON-DAY HAIR NO LONGER HAS A TRAGIC ENDING.
Schwarzkopf had an innovation for at-home hair coloring, but needed to break through some category clutter. So we made a playfully poetic beauty campaign declaring that you could, in fact, bring back your hair's PEAK OF BEAUTY any day.
Credits.
CREATIVES // Scott McIntosh, Jacob Neuenswander
CREATIVE_DIRECTOR // Rafael Segri, Kiko Mattoso
AGENCY // TBWA\Chiat\Day NY
DIRECTOR // Jeremy Charbit
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