DEEPSTEAKS
// STEAK-UMM
Deepsteaks.
Yes, Steak-umm deepfaked vegans.
Thanks to the rapid advancement of AI, you can make a realistic deepfake of pretty much anyone in about 20 minutes. For Steak-umm, the brand that stands for 100% real… that’s cause for real concern. So we deepfaked a focus group of vegans to show just how dangerous this technology can be. Because if a deepfake can make vegans say they love meat, imagine what a DEEPFAKE could make you say.
Case Study.
STEAK-UMM appears interested in showing how this technology could be used to harm the little guy,
in addition to the rich and powerful.
// YAHOO NEWS
STEAK-UMM Uses Deepfakes
to Make Vegans Devour Meat
// FUTURISM
THIS is the very beginning;
it could get a lot worse.
// WALL STREET JOURNAL
Credits.
CREATIVES // Scott McIntosh, Matt Butler
CREATIVE_DIRECTOR // Patrick Tice, Morgan McLees
CCO // Jeff Benjamin
AGENCY // Tombras